Think Simple – Ken Segall

Think Simple - Ken Segall

Tytuł:Think Simple: How Smart Leaders Defeat Complexity

Autor:Ken Segall

ISBN:9780241004449

Wydawnictwo:Portfolio Penguin

Rok wydania:2016

Typ okładki:miękka

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The secrets to Apple’s success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple’s success – and shows you how to use them. It’s all about simplicity.

Whether you’re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world – including Ben & Jerry’s, Whole Foods, Intel and HyundaiCard – Segall provides a simple roadmap for any company to find success.