The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future.
Trailblazer is Marc Benioff’s answer to the one question he’s most often asked: what is the secret to driving continuous growth and innovation.
His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says Benioff, new pressures, threats, and moral conundrums have inserted themselves into the daily agenda. And none of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. Because in the future, profits and progress will no longer be sustainable unless they serve the greater good.
In a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies, he reveals how Salesforce’s core values–trust, customer success, innovation, and equality–create value: how they have become the company’s greatest competitive advantage, and the most powerful engine of its success.
Along the way, Benioff describes how the company’s values come to life, forming the bedrock of a resilient company culture that empowers every employee, at every level, to do the best work of their lives. And he shares insights and best practices for anyone in any company who wants to adapt their culture to thrive in the face of the inevitable disruption ahead. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone, in any workplace, can become a powerful agent of change.