Selling The Invisible – Harry Beckwith

Opis towaru

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don’ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees


Cechy towaru

ISBN 9780446672313
Cena
65,00 35,00


Stan magazynowy
1 szt.
Dostępność
Od ręki

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