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We are All Weird – Seth Godin

Tytuł:

We are All Weird

Autor:

Seth Godin

Wydawnictwo:

Portfolio (Hardcover)

Rok wydania:

2015

Okładka:

miękka

ISBN:

9780241209011

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SKU: 9780241209011 Kategorie: , ,

Opis


We Are All Weird
is Seth Godin’s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We’re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

’Read this book slowly and read it again, for the lessons are rich and wise’
Jacqueline Novogratz, founder, Acumen

Informacje dodatkowe

Tytuł:

We are All Weird

Autor:

Seth Godin

Wydawnictwo:

Portfolio (Hardcover)

Rok wydania:

2015

Okładka:

miękka

ISBN:

9780241209011