Opis
Tomorrows business winners need two things scale and agility The answer to both is design For over a century The CocaCola Company has used design to scale its flagship brand to over 200 countries And in recent years it has sustained that growth while becoming even more agile something most established businesses struggle with In Design to Grow CocaColas vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behindthescenes look at CocaColas designled strategy for growth He shows how any business can use the same approach to get to the next level Clear and actionable this book is a mustread for leaders creatives and entrepreneurs A handy blueprint for how any company can use design to stay ahead of the competition The Times Reading Design to Grow has caused me to think differently about my company I am confident it will do the same for how you think about yours Tim Brown CEO of IDEO
