Opis
An industry insider’s look at how the world’s hospitality sector is addressing new challengers, such as the rise of Airbnb, and how it is reinventing itself for a new age of hospitality in an online world of sharing communities.
One of the world’s most established professions–the hotel sector–is under increasing pressure on two fronts: from disruptors in the sharing economy (notably Airbnb), and a rising wave of consumers being re-educated about the meaning of hospitality (through sites such as Trivago, Hotels.com and TripAdvisor). But can this traditionally slow-moving sector reinvigorate itself or will it find itself increasingly marginalized? Can the hotel sector find the resources to fight back?
Increasing numbers of hoteliers believe so – many of whom have been interviewed in depth for this new book. Chains are adding sharing to their global portfolios, and curation and personalization continue to be major weapons in the war against Airbnb.
The new age of hospitality is no longer about traditional models of service: hotel guests now prize fast wifi and mobile check-ins above access to indifferent room service. The message now is about the 'experience’, both in terms of seeing something new but also easing the friction points in transactions. Loyalty and reward programs are still a key factor for chains, but many hotel groups are also starting to experiment on ways in which they can integrate more fully into the communities that surround them.
The End of Hospitality? focuses on a sector that is under pressure from challenges beyond anything it has faced in the past, and takes a new and in-depth look at the strategies being employed by its leaders and innovators. The book will feature interviews with CEOs and key influencers at the very heart of the hospitality industry, who will be talking in detail about how they plan to address the issues and what the sector might look like in another 10 or 20 years.
